Lee's Watch Thread for MM'ers of Impeccable Taste

[WRXtranceformed]

So with Rolexes like the GMT, Daytona, etc. is it fair to say that they depreciate very little, if at all? Like could I buy a Daytona for like $11k now and sell it for $10500 next year? And for that level of watch, is watchuseek the best place to buy/sell or no?

I've been having bad Daytona thoughts (in addition to bad sports car and house thoughts).

They do take an initial depreciation hit for sure, especially if you buy them from an Authorized Distributor and pay that premium for the factory warranty & sales tax. A lot of how big of an initial hit they take depends on the model though, some are just more desirable than others (the Daytona is definitely one of them that is highly desirable I believe). But from what I can tell following the forums and Bob's Watches, they seem to hold their used value a LOT better than other luxury brands like Omega and Breitling. From what I understand the big reason is the brand quality / reputation for durability and luxury as well as the fact that Rolex really only makes minor changes in their models from generation to generation. A Submariner now looks by and large very similar to the older ones. I mean God forbid should you ever need the money, you can take a Rolex to any pawn shop in America and they're going to give you good money for it.

What's interesting about Rolex though especially the desirable models is that they actually appreciate in value when they get older and into vintage status. The "Paul Newman" Daytonas are crazy expensive to buy on the used market, vintage Submariners are selling for more now than new ones. Collectors love vintage Rolexes so if you buy a Daytona and hold onto it, it will probably be worth more when your kids are grown up than what you paid for it!