Any tips on fixing this Kenwood deck?

[BLINGMW]

Damn thing, I took it out, worked the motors a bit, pressed this reset button a dozen times, and I actually got it to work! Worked great. Got my CD back, put another one in, everything worked like normal. Turned car off, it retracted like normal again, put it back in the dash. Powered back on and it's back to broken. Frustrating, it has to be something so simple, I just don't know where it is. :?

I know, not interesting.