07-27-2006, 06:21 PM
Yeah but the line before that one:
It kinda boils down which companies are thinking long term and which ones aren't. A good example of this is the auto industry.
10-15 years ago when Honda and Toyota were starting primary research into fuel cells and hybrids it seemed like a waste of money. Fast forward to now and they're ahead of the game.
Its always a tough sell though, most publicly-owned companies are under a lot of pressure to make profit now, rather than invest in being profitable long term. Either way I think alternative energy will need some sort of push from the government to get going more quickly rather than waiting for the market to force the issue.
Quote:When asked about investing in renewable energy technologies, an Exxon official said that, apart from ethanol, it's generally not part of the company's plan.
It kinda boils down which companies are thinking long term and which ones aren't. A good example of this is the auto industry.
10-15 years ago when Honda and Toyota were starting primary research into fuel cells and hybrids it seemed like a waste of money. Fast forward to now and they're ahead of the game.
Its always a tough sell though, most publicly-owned companies are under a lot of pressure to make profit now, rather than invest in being profitable long term. Either way I think alternative energy will need some sort of push from the government to get going more quickly rather than waiting for the market to force the issue.
2018 Ducati Panigale V4
Past: 2018 Honda Civic Type-R, 2015 Yamaha R1, 2009 BMW M3, 2013 Aprilia RSV4R, 2006 Honda Ridgeline, 2006 Porsche Cayman S, 2012 Ducati 1199, 2009 Subaru WRX, 2008 CBR1000RR, 2009 Kawasaki ZX-6R, 2000 Toyota Tundra, 2005 Honda CBR600RR, 1996 Acura Integra GS-R, 1996 Acura Integra GS-R, 1997 Honda Civic EX
http://www.aclr8.com
Past: 2018 Honda Civic Type-R, 2015 Yamaha R1, 2009 BMW M3, 2013 Aprilia RSV4R, 2006 Honda Ridgeline, 2006 Porsche Cayman S, 2012 Ducati 1199, 2009 Subaru WRX, 2008 CBR1000RR, 2009 Kawasaki ZX-6R, 2000 Toyota Tundra, 2005 Honda CBR600RR, 1996 Acura Integra GS-R, 1996 Acura Integra GS-R, 1997 Honda Civic EX
http://www.aclr8.com