Electile Dysfunction (Current students plz look!)

[ScottyB]

Its a PR move 

that's all there is to it.

they sell so much shit, and are often the only big retailer in smalltown America, that they'll barely see the effect.  i wouldn't be surprised if they raise the cost of all their other goods by a 1/10 cent and make up the difference with ease.  no way would they do it if they thought they needed to take a bath for the sake of good will.