Guilty pleasures... you know you've got them!

[WRXtranceformed]

I don't perceive there to be much demand for mid-market. The people in that space are probably buying watches or wearing only 1-2 watches. Now if you could find a way to reduce the cost of leasing the $1500+ market, I'd be all for that.

I think that's the key. There's not really a barrier to entry in that price point. Ie if someone really wants a "nice" low-mid end watch they pretty much just save up and buy it. You would have to really emphasize the "trial" process as being the selling point and not the financing part being a big value (I still have this gut feeling that second buyer - the one who feels the need to finance a big ticket watch - is who Eleven James is counting on to be their bread and butter).

I mean I guess people finance phones nowadays so it's not that far fetched but yeah I'd think the flexibility of wearing whatever watch you want and walking away from it if you get bored / don't like it would be the key thing to focus on