04-16-2014, 10:14 AM
My brother sent me this link today so I did some research on the company and the owner since it is pretty new. The guy who started it is pretty bright, he was a former exec for one of the Berkshire Hathaway companies.
<!-- m --><a class="postlink" href="https://www.elevenjames.com/index.php">https://www.elevenjames.com/index.php</a><!-- m -->
It's essentially a high end watch rental company. You pay a couple hundred a month and get your pick of watches to wear for 2 months at a time. The founder made an interesting point that a lot of wealthy people are becoming less interested in actually owning luxuries and more interested in timeshare / rentals of those things (jets, vacation houses, etc.). Here is the Forbes article with the founder:
<!-- m --><a class="postlink" href="http://www.forbes.com/sites/marcbabej/2013/12/02/how-eleven-james-is-turning-luxury-watches-into-a-netjets-experience/">http://www.forbes.com/sites/marcbabej/2 ... xperience/</a><!-- m -->
I think it would make sense if you were in the market for a high end watch and wanted to try on and live with a couple before you made a big purchase. I don't know if I would personally rent watches constantly because I prefer to build my own collection (and I already have my dream wish list), but it seems they have concierges who help you buy & sell if you like.
<!-- m --><a class="postlink" href="https://www.elevenjames.com/index.php">https://www.elevenjames.com/index.php</a><!-- m -->
It's essentially a high end watch rental company. You pay a couple hundred a month and get your pick of watches to wear for 2 months at a time. The founder made an interesting point that a lot of wealthy people are becoming less interested in actually owning luxuries and more interested in timeshare / rentals of those things (jets, vacation houses, etc.). Here is the Forbes article with the founder:
<!-- m --><a class="postlink" href="http://www.forbes.com/sites/marcbabej/2013/12/02/how-eleven-james-is-turning-luxury-watches-into-a-netjets-experience/">http://www.forbes.com/sites/marcbabej/2 ... xperience/</a><!-- m -->
I think it would make sense if you were in the market for a high end watch and wanted to try on and live with a couple before you made a big purchase. I don't know if I would personally rent watches constantly because I prefer to build my own collection (and I already have my dream wish list), but it seems they have concierges who help you buy & sell if you like.
Posting in the banalist of threads since 2004
2017 Mazda CX-5 GT AWD Premium
Past: 2016 GMC Canyon All Terrain Crew Cab / 2010 Jaguar XFR / 2012 Acura RDX AWD Tech / 2008 Cadillac CTS / 2007 Acura TL-S / 1966 5.0 HO Mustang Coupe
2001 Lexus IS300 / 2004 2.8L big turbo WRX STI / 2004 Subaru WRX / A couple of old trucks
2017 Mazda CX-5 GT AWD Premium
Past: 2016 GMC Canyon All Terrain Crew Cab / 2010 Jaguar XFR / 2012 Acura RDX AWD Tech / 2008 Cadillac CTS / 2007 Acura TL-S / 1966 5.0 HO Mustang Coupe
2001 Lexus IS300 / 2004 2.8L big turbo WRX STI / 2004 Subaru WRX / A couple of old trucks