Do college kids even care about cars?

[G.Irish]

Well these days people get so much stimulus (and addiction) from video games, social media and mobile tech that I'm sure there are all manner of experiences that they care a lot less about now. In all a lot of people can't be bothered to interrupt their instant gratification feedback loop. I find this happening to myself sometimes.

I also suspect that kids who came into high school after the biggest asset bubble in history blew up didn't get cars at the same rate as kids before. If you don't have one friend in your circle with a cool car, that will significantly lessen the chances you'll get into cars. I didn't really get hardcore into cars until I met Pete.

But with the financial crisis I think people's attitudes about what they need and what they don't have shifted a bit. A lot more people are trying to cut down on owing money on stuff, and a car is chief among those.