06-11-2007, 11:59 PM
I'm staying at the house of the general manager for the south east's highest volume Chrysler / Jeep dealer. And after chatting with him, I realized this: Chrysler still has a following and they are still selling cars at a clip. The new Aspen is awesome, and the 300 is extremely competitive. If they can stay in the same ball game with their products, they need to focus energies at the dealership level.
Hear me when I say this: ad campaigns don't sell cars, dealers sell cars. Ad campaigns can create demand, but dealers are ultimately responsible for the brand's success, or lack thereof. With that said, more corporate money needs to be sent into the dealerships to better train sales professionals and managers. And train on more than product knowledge... but that's not for this post.
I'm predicting for the changing pains they are experiencing now to give way to real growth in sales thanks in large part to their new found nimbleness.
Hear me when I say this: ad campaigns don't sell cars, dealers sell cars. Ad campaigns can create demand, but dealers are ultimately responsible for the brand's success, or lack thereof. With that said, more corporate money needs to be sent into the dealerships to better train sales professionals and managers. And train on more than product knowledge... but that's not for this post.
I'm predicting for the changing pains they are experiencing now to give way to real growth in sales thanks in large part to their new found nimbleness.
--
Aaron
"Early to bed and early to rise probably indicates unskilled labor." - John Ciardi
Aaron
"Early to bed and early to rise probably indicates unskilled labor." - John Ciardi