GM offering Toyota test drives

[WRXtranceformed]

My point is: faith is all well and good, but you have to have the numbers to back it up. If your company has a history of making cars that aren't ranked high in reliability surveys, don't have the best resale value, and just generally aren't well liked, I think you need to fix those problems first and convince the buyer otherwise. I personally don't think that bashing two of your competitor's products that are parts of their financial bread and butter and that have traditionally been kicking your ass in sales is the best way to prove that. Build the credibility first with a marketing campaign based on those things your company needs to fix, fix those things and then bash your competitors when you've got the numbers to back up why your product is better. I guess that's where we can agree to disagree... I just think that's too aggressive of a comeback plan.