05-29-2007, 04:12 PM
WRXtranceformed Wrote:Goodspeed Wrote:Sounds like a desperation move.That was my first thought when I read the article. By openly pointing out who your competitors are, in this case you're probably reinforcing that rivalry to the customer and making them wonder why they walked into a Saturn dealership when everyone else buys Camrys and Accords.
I don't understand this logic. It's no secret who GM is gunning for....and most places do similarly with their online "comparison" tools.
Maybe I just don't see this as a big deal. To me, this shows faith in their product, not the opposite.
1987 Oldsmobile Cutlass 442
