GM offering Toyota test drives

[CaptainHenreh]

Sounds like a desperation move.

That was my first thought when I read the article. By openly pointing out who your competitors are, in this case you're probably reinforcing that rivalry to the customer and making them wonder why they walked into a Saturn dealership when everyone else buys Camrys and Accords.

I don't understand this logic. It's no secret who GM is gunning for....and most places do similarly with their online "comparison" tools.

Maybe I just don't see this as a big deal. To me, this shows faith in their product, not the opposite.