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+--- Thread: Hyperfest '07 [Summit Point - June 23-24] (/showthread.php?tid=5834)
- Mike - 06-29-2007
.RJ Wrote:Mike Wrote:i've said it a billion times... he'd sell 3x as many at $20.
I guess thats where we disagree - and even if he gets 3x as many customers at 1/3 the price, you havent made any more money and created 3x as much work once the photos are shot, so whats been gained?
what extra work? i'm HOPING everything is automated once he uploads all the pictures. if it isn't, well... i don't even want to know.
.RJ Wrote:But you still didnt answer the question
You don't see me out there doing it, do you?
- .RJ - 06-29-2007
Mike Wrote:You don't see me out there doing it, do you?
Exactly... so its not a rip off then, is it?
- Mike - 06-29-2007
3x20 = 60
1x55 = 55
you don't have to agree or disagree. i've spoken with a lot of people about it, and the majority feel that the prices aren't even close to what they're willing to pay.
- .RJ - 06-29-2007
Mike Wrote:3x20 = 60
1x55 = 55
Yes, I can do math dummy. You're also using more CD's, more time, etc. Is it worth it in the end? And if you lose just a few customers so that you're not at 3x as many, you make less money than before.
Mike Wrote:i've spoken with a lot of people about it, and the majority feel that the prices aren't even close to what they're willing to pay.
And those people have no clue the amount of $$ the equipment, trailer, transport, etc costs - as well as the skill involved to take good trackside shots and the time involved with it. Same self-absorbed consumer types that want everything yesterday in a pretty wrapped box, ready to microwave.
They've been at every event for the past 3-4 years - so clearly the formula works. If you dont want to pay it, then dont, and you dont have to complain about it.
- Ginger - 06-29-2007
.RJ Wrote:Same self-absorbed consumer types that want everything yesterday in a pretty wrapped box, ready to microwave.
Does it make you not a 'consumer type' because you can recognize that the group exists?
- .RJ - 06-29-2007
asteele2 Wrote:Does it make you not a 'consumer type' because you can recognize that the group exists?
No, I fall into that group as well - but I realize the value of professional services.
Dont worry, no matter what happens, I've got that sofa thing covered.
- Ginger - 06-29-2007
At least you've got your pretty little.... broken, expensive, yuppie townhome.
No, just doesn't work. But you've got a couple old motorcycles.
and HEY! I got that sofa thing covered. Remember? It's from the 70's.
- .RJ - 06-29-2007
asteele2 Wrote:and HEY! I got that sofa thing covered. Remember? It's from the 70's.
So we can sit on it in front of the TV that doesnt work! Go team!
- Ginger - 06-29-2007
At least we'll be like one big, happy, family.
Can we make the asian sit out?
- .RJ - 06-29-2007
asteele2 Wrote:Can we make the asian sit out?
Put 'im on the deck with a cover, along with old motorcycles.
- Mike - 06-29-2007
my complaint is ENTIRELY regarding the download sales. that is the only thing i'd ever consider buying. no duh there are costs in the other formats, but what dummy would want the other types? get the digital images, take them to freaking kinkos or cvs, and blammo.
- .RJ - 06-29-2007
Mike Wrote:my complaint is ENTIRELY regarding the download sales. that is the only thing i'd ever consider buying
Again - at $20 per set of photos - do you think you can buy the gear, the trailer, the equipment, etc and come to the track and make a profit?
Survey says? No shit sherlock, of course they cant.
- white_2kgt - 06-29-2007
.RJ Wrote:Mike Wrote:my complaint is ENTIRELY regarding the download sales. that is the only thing i'd ever consider buying
Again - at $20 per set of photos - do you think you can buy the gear, the trailer, the equipment, etc and come to the track and make a profit?
Survey says? No shit sherlock, of course they cant.
not to mention, gas, advertising, hotel, web site hosting and I'm sure either summit pt or NASA is charging him a 'vendor' fee to be there.
- Kaan - 06-29-2007
He's making money somehow... he just bought a $4800 camera. So apparently people are paying the $55 for the set.
- .RJ - 06-29-2007
Kaan Wrote:people are paying the $55 for the set.
Of course.
But even if they were $20 for a download people would want them for free :roll: Mikey rules!
- Hunter - 06-29-2007
I think Mike's argument is that there isn't anymore cost to you if more people download the photo's. Basically you come to the track, take the pictures, organize them and put them online whether or not anyone downloads them, so after that you just want to maximize the profit you make off them.
Personally I would be much more willing to buy them in the $20-30 range than at $55 (duh... it's cheaper). The question is would they sell two or three times the amount of pictures, and I think they would. But this is coming from a guy who's just doing DE's and not driving a racecar which may have sponsors to send things to.
- .RJ - 06-29-2007
Hunter Wrote:I think Mike's argument is that there isn't anymore cost to you if more people download the photo's. Basically you come to the track, take the pictures, organize them and put them online whether or not anyone downloads them, so after that you just want to maximize the profit you make off them.
I understand the argument, its just stupid. If you are charging 1/3 as much, you have to sell to a far larger number of people to maintain the same level of profit, and if the current pricing structure is working (which it obviously is) then why lower prices?
- Hunter - 06-29-2007
I guess from my point of view $55 is a lot of money. However, the average person driving at track events probably has quite a bit more money than I do so I can see how they could be selling quite a bit of pictures.
- .RJ - 06-29-2007
Hunter Wrote:I guess from my point of view $55 is a lot of money.
What do you spend per track event?
When I had my ITR, I was spending ~$250-300 per weekend if you average out the costs of tires, fluids, brake parts, hotel cost, gas, etc. Add in entry fees ($300-350) and you're spending ~$600 per weekend for the average HPDE entry.
$55 isnt chump change, but if you're doing several events each year its a small hit on the budget to get some nice track shots once or twice a year.
- Mike - 06-29-2007
zzzz
you're assuming the current pricing structure is perfect because he's making money, which is flawed.
i'm assuming that (ok, 3 times as many at $20 might be a stretch) twice as many people would buy the downloads at $30. there is no additional overhead for selling 2x the number of digital prints. you've got a degree (i think), 60 > 55.
more money = good
more people saying they buy your pics = good
edit: oooh budget!
i figure i'm spending about 100 per weekend... 55 for some pictures? heh.